L’OREAL PARIS

The 40 Faces of True Match

Showing how every Australian could find the right shade for their skin.

Wel showed how 100% of Australians could find the right shade for them, with True Match Foundation. Via a multi touch point campaign that promoted real skin, we recruited, selected and promoted 40 new faces of L’oreal Paris. Both reach and engagement with the campaign were testament to its inclusive approach.

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L’OREAL PARIS

The 40 Faces of True Match

Wel showed how 100% of Australians could find the right shade for them, with True Match Foundation. Via a multi touch point campaign that promoted real skin, we recruited, selected and promoted 40 new faces of L’oreal Paris. Both reach and engagement with the campaign were testament to its inclusive approach.

Back